I suppose I should give an example.
In my superhero story, an antagonists is called the Caffiend.Hus name is Lord Charlton Hieronymus-Nial Od
Caf-FIEND. A pun on Caffeine. What is the chemical for caffeine? C8H10N4O2. How many letters in Lord Od's name? Charlton=8, Hieronymus=10, Nial=4, Od=2...