People actually study creative writing?
I guess that makes sense, to a degree.
I can't say I've ever studied it formally, and probably won't.
I firmly believe that Artistic expression, in its truest, and purest sense needs to come from within the artist, and is conveyed through the medium they have chosen, and this is not something that can be taught. It must be there from the beginning. The artforms used are simply a means of expressing what is already there in the creator's heart and soul.
Sure, you can learn the technical aspects of the literary arts, just as any other artform, if you lack the passion and visionary spirit of an artist, nothing will come of it. However, if you are willing, and able, to pour your heart, and soul into every word, or brushstroke, or line, or what-have-you, then your art will live on as your legacy.
This is just my opinion, but since the greatest artists don't pursue their artform with the intent of seeking fame or fortune, and many rarely ever achieve such in their lifetimes, I suspect the reason for pursuing one's artistic craft is equally prevalent to their lasting success and legacy. Only those who break the mold, and follow their own vision achieve any true measure of artistic success and lasting influence, so if any of you reading this are wondering what the formula for success is, then do please take this under consideration.