The Merchant (アイテム屋) is a character that Seto meets at various places in the game. He introduces himself to and befriends our hero in the Azabudai Underground Station, but it seems there is something more beneath that strange chicken mask. The Merchant is a robotic servant, built to work for an...
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Seto initially meets the Merchant in the Azabudai Underground Station. The Merchant gives him a piece of healing candy to commemorate their meeting and says that if he needs his services, he can find him anywhere. From then on the Merchant can show up randomly at Bonfires to sell Seto weapons, recovery items, as well as buy items from Seto's inventory.
Much later, Seto and Sai happen across the Merchant in a room inside the
Oikawadani Dam. Inside, the Merchant (without his chicken mask on) is talking to someone in a baby carriage. Sai realizes that the baby inside the carriage, who the Merchant refers to as "the Princess", is already dead. The Merchant throws a fit upon noticing Seto, and kicks him out in anger.
Deeper into the dam, the Merchant apologizes to Seto, and admits that he was talking to his Princess. He explains that he seeks to show her shiny objects in hopes of rousing her, as he had done so in the past. He gives Seto a few gifts, the Large Bag and the
Chick Plushie, to make amends, and asks Seto to continue selling shiny baubles he comes across so that the Princess may wake. Seto realizes that this is futile, but before he can tell the Merchant, Sai stops him. She explains that not knowing would be better for the Merchant, and that death is something only a human can understand.